If appearance is what grabs attention, ease of use is what keeps it.

The art and science of "ease of use" or web usability is a hot topic these days. A recent study by Shelley Taylor & Associates shows a company's presence alone on the web is no longer acceptable. It must provide clear navigation, ease of use, and customer retention.

My expertise includes years of design in the print-to-press industry, preliminary work in a Human Factors Masters from San Jose State University, CA, and several completion of several couses of Usability Testing over the last year.

I have written and conducted web usability tests with focus groups for Collecnex, Inc. in St. Louis, Manage Your Mortgage, and Provider Aviation Services, Inc.