It was amazing to have all this creative energy and such talented people around me. Our day began with Viva Farms needing a support kit for their “Berry Mobs,” summer events where they bring excess berries to Seattle for sale. The berries are in large quantities and need to be sold within a short time. If they’re not sold, the farmers lose out on their hard work… and their families depend on them.
Our Problem Changed
When we started the day, the problem was getting these berries sold. It’s a big problem and vague at best. The 5 Whys helped us find focus on something concrete… Sarita really needed a “hero evangelist,” that one person at each office location who will spearhead a Berry Mob event!
Bobby asked us to start our brainstorming session with a different twist. To get all our natural, negative responses uncorked, we began with a “Worst Ideas Post-It” session. It was fun, broke the ice, got us laughing, and yes, it did get a lot of negativity out. We then shifted gears to the good stuff. I’ll remember this one!
I’m so used to prototyping with tools like Axure, wireframes, and the closest I get to “arts and crafts” is paper mockups. Bobby asked us to give the problem-solving a shot with pipe-cleaners, pizza boxes, tinfoil, and tape. This really got me thinking outside the box. “OK, what do I do?” I found myself stuck. Luckily, we were in pairs, and as soon as my partner started taping and twisting, my brain got into gear. We certainly didn’t develop a social media kit, but we did come up with awesome ideas for a mobile Berry Mob setup!