Questions and Ideas to Guide Us
- What is the Pacific Bike and Ski brand?
- Who are your current customers and who else do you want to come in to the store?
- How can your website be used to grow your customer base and bring in your current customers more often?
- What do you want your website to do? What problems should it solve or help with?
I wanted to focus on customer goals.
But how do you know what customer goals are if some of those people aren’t even your customer yet?
Much of the data gathered from the research stage was informative on people living in the area. I combined that data with Paul’s business goals and developed four separate personas. They ranged from avid bikers who frequented the store to folks that bike but don’t know about the shop yet. The question of how we can get them to their goal molded the design work to come.
I reviewed several technology solutions with Paul giving him the pros and cons. Possible solutions ranged from 100% custom development to Content Management Systems like WordPress. We discussed inventory and e-commerce solutions. Paul decided to move forward with WordPress. Strengths included its popularity, support, ease of use, available plugins to add features, e-commerce support, and its robust CMS features.