Stakeholder and SME Interviews
I began by interviewing stakeholders and subject matter experts at LAU to determine what they would view as success for this project. I received input from the Senior VP, head of IT, and underwriters.
Stakeholders, IT, and underwriters all had different goals for the site.
Goals were defined by getting answers to questions such as:
- Who are your customers today and who do you want your future customers to be?
- Why do users come to your site?
- What tasks do they need/want to complete?
- How can the site improve processes for the LAU team?
Unique to this project was the fact that they needed two separate sites. This requirement came from the way their web application was built and supported. One site would be hosted externally by their ISP. The internal, secure side would be hosted onsite.
Our discussion included questions about how often they would update the site and if they wanted to do so internally. Our original decision was to use WordPress for the external site and I would create a matching internal site. This changed due to constraints at their ISP and I would code both sites by hand.