Project Description
Role
Creative Director
Visual Designer
Timeframe
6 weeks
Skills
Graphic design, brand analysis, color, composition
Software
Fireworks, Illustrator, Photoshop
The Opportunity
After 35 years of business, London Aviation Underwriters, Inc. needed to revisit its image, personality, and core purpose… and how this was communicated to its customers.
The initial challenge was to demonstrate that branding is more than a new logo or face-