Project Description

Role

Creative Director
Visual Designer

Timeframe

6 weeks

Skills

Graphic design, brand analysis, color, composition

Software

Fireworks, Illustrator, Photoshop

Fireworks Illustrator Photoshop

The Opportunity

After 35 years of business, London Aviation Underwriters, Inc. needed to revisit its image, personality, and core purpose… and how this was communicated to its customers.

The initial challenge was to demonstrate that branding is more than a new logo or face-